According to Google and statistics, there are 64 million influencers worldwide, and 6 million influencer accounts are in Australia.
The distinction between fact and fiction is become hazier in the fast-paced social media environment.
One of the more shocking instances of this is the current trend whereby influencers rent false private planes to give the impression of an opulent existence.
Designed to increase likes, followers, and personal brand value, this habit begs major ethical concerns regarding the impact of "faking it until you make it" on the actual world.
The Deception of Luxury
Influencers have been pushed to get innovative with their material in a time when the worldwide epidemic has drastically limited travel internationally.
While some have chosen local travel and elegant staycations, others have followed a more dubious route by planning luxury events that never really materialised.
One classic example is the phenomena of influencers booking a set meant to seem like the inside of a private jet.
Complete with illuminated windows and designer couches, this set—which can be rented for photo sessions—mimics the soft interiors of a private plane.
The reality is significantly less glitzy; the jet is simply a cleverly built Los Angeles studio apartment. The illusion is so strong that it sometimes fools naive followers into thinking these celebrities are leading the great life.
The moral conundrum raised by "Fake It ‘til You Make It"
Not new is the idea of "fake it 'til you make it".
This kind of thinking will assist you reach your objectives even if you haven't quite yet since it implies projecting confidence and success.
Although this could be appropriate in some situations, the line is crossed when dishonesty is used as the instrument to pass for this front.
Presenting a jet-setting lifestyle might be enticing for influencers.
After all, luxury goods appeal. Still, the ethical consequences are really important. Influencers are misleading their audience when they upload pictures from these phoney planes, therefore enhancing their image.
Many of the followers could want comparable lifestyles, although they are stuck running after a fantasy. Among their followers, this dishonesty can cause skewed sense of self-worth, financial stress, and unreal aspirations.
The Impacts on Ordinary People
Deception of this nature has consequences much beyond the profile of the influencer.
Ordinary people who follow these celebrities could start comparing their own life to the impossible goals created by these manufactured events.
As followers try to match a lifestyle even the influencers themselves do not lead, frequent comparison can cause emotions of inadequacy, anxiety, and melancholy.
Furthermore, the belief that "faking it" is a valid road to success could skew the ideals of diligence, integrity, and sincerity. In a day when our perspective on the life of others usually comes from social media, the consequences of these lies might be significant.
To fit the supposed lives of others they respect online, people could feel under pressure to get into debt or act unethically.
The consequence of a false reality
The tendency of creating luxurious experiences—such as employing fake private planes—represents a more general problem in social media culture, one in which the search for success and affirmation frequently takes front stage over authenticity.
This starts a poisonous circle whereby followers are deceived into thinking that this degree of luxury is not only realistic but also required for happiness while influencers feel obliged to maintain their false image.
There can be major repercussions from this fictitious portrayal. People who build their self-worth on a created reality may find it difficult to function in actual life.
Instead of concentrating on reasonable goals that fit their actual values, they may spend time and money pursuing an unreachable lifestyle.
The never-ending chase of an illusion can impede personal growth and keep people from realising their own capacity.
In summary, authenticity is essential
Ultimately, the culture of "faking it" in the world of influencers is about the larger influence this dishonesty has on society, not only about producing a false image.
Though apparently benign, the false jet set lifestyle has the ability to skew reality for thousands of everyday consumers of this material.
Particularly in a digital environment where the boundaries between real and fake are so often confused, authenticity, transparency, and honesty should be the cornerstones of influence.
As influencers, we have an obligation to show a reality that inspires rather than lies; as followers, we must be cautious of the material we consume.
These misleading presentations inflict actual damage; only by embracing authenticity will we be able to create a better and more realistic social media scene.