Introducing the Fear I am not leaving because I am ready. I am leaving because staying has become too comfortable. No amount of preparation removes uncertainty. I know this because I’ve spent a lifetime preparing—for systems that collapsed, plans that failed, and moments that didn’t care how disciplined I was.

Introduction It goes without saying that information is the most valuable commodity in business. Markets fluctuate not only based on products or services, but also on the knowledge of what, when, and about whom. Competitive advantage today is no longer just innovation—it is insight into behaviour, thinking, weaknesses, and private

Introduction It goes without saying that information is the most valuable commodity in business. Markets fluctuate not only based on products or services, but also on the knowledge of what, when, and about whom.  Competitive advantage today is no longer just innovation—it is insight into behaviour, thinking, weaknesses, and private

Introduction I remember primary school clearly. I vividly recall the mandatory reading lists. The endless exercises involved analyzing themes, metaphors, hidden meanings, and the author’s intent. I disliked reading intensely. Writers, in my young mind, were bohemian figures—unhappy in love, drinking too much, scribbling by candlelight. Then something changed. Suddenly,

Introduction I remember primary school clearly. I vividly recall the mandatory reading lists. The endless exercises involved analyzing themes, metaphors, hidden meanings, and the author’s intent. I dislikedreading intensely.  Writers, in my young mind, were bohemian figures—unhappy in love, drinking too much, scribbling by candlelight. Then something changed. Suddenly, anyone